11 September 2014 - Eurobest has today released details of the 101 jury members set to make up the 11 juries at this year«s European Festival of Creativity taking place in Helsinki.
«This is a collection of some of the best-known, most creatively inspired and highest-achievers in the industry and I«m delighted to be able to say that
just under 50% of them are female, the highest proportion we have ever had on a jury» comments Louise Benson, Eurobest Festival Director, «Our juries play a hugely important role as it is their decisions that will define the direction of the industry whilst
putting the spotlight on ground-breaking ideas from across Europe. It«s fantastic that we have such a strong team to do this.»
Film, Print and Print & Poster Craft Jury Rob Reilly, Global Creative Chairman, McCann Worldgroup, Global
â€“ Jury President Barney Hobson, Creative Director, WE ARE Pi, The Netherlands
Daniel Fisher, Creative Director, adam&eveDDB, UK
Félix del Valle, Creative General Manager, Contrapunto BBDO Madrid, Spain
Lotta Ã…gerup, Art Director, King, Sweden
Marko Vuorensola, Executive Creative Director, Havas Worldwide Helsinki, Finland
Pierrette Diaz, Creative Vice President, Y&R Paris, France
Sara Marie HÃ¸dnebÃ¸, Art Director, TRY/APT, Norway
Simon Staub, Creative Director, Leo Burnett, Switzerland
Tim Driesen, Creative Director/Partner, Famous, Belgium
Tim Stuebane, Executive Creative Director, Ogilvy & Mather Berlin, Germany
Tzur Golan, Owner, Creative Director and Co-CEO, Ben-Natan Golan, Israel
Outdoor and Radio Jury Rémi Babinet, Global Chairman & Creative Director, BETC, France
â€“ Jury President Bernd Wilfinger, Creative Director, WIEN NORD Werbeagentur, Austria
GÃ¶khan Erol, Executive Creative Director, Medina Turgul DDB, Turkey
JÃ¶rg Riommi, Chief Creative Officer, Publicis, Romania
Maciek Nowicki, Managing Creative Director Isobar, Creative Leader Dentsu Aegis Network, Poland
Marco Pacheco, Creative Director, BBDO, Portugal
Patricia PÃ¤tzold, Deputy Global Creative Director, FCB Hamburg, Germany
Pia af HÃ¤llstrÃ¶m, Executive Creative Director, WÃ¶rks, Finland
Rasmus Petersen, Senior Director, Halbye Kaag JWT, Denmark
Vicki Maguire, Deputy Executive Creative Director, Grey London, UK
Direct and Promo & Activation Jury Ami Hasan, Chairman, hasan & partners and Perfect Fools, Finland
â€“ Jury President Andrea Huber, Senior Art Director, Havas Worldwide Zurich, Switzerland
Andrey Gubaydullin, Executive Creative Director, Voskhod Creative Agency, Russia
Bart Mol, Creative Director, DDB & Tribal Amsterdam, The Netherlands
BjÃ¶rn StÃ¥hl, Executive Creative Director, INGO, Sweden
Jan Harbeck, Creative Managing Director, BBDO Berlin, Germany
Janne Brenda Lyso, Partner/Executive Creative Director, T/A POL, Norway
Julien Benmoussa, Creative Director, Marcel, France
Karin Onsager-Birch, Chief Executive Creative Director, Blue Hive, UK
Pablo Colonesse, Executive Creative Director, The Cyranos McCann, Spain
Rafael Ripper, Creative Strategy Supervisor, Action4 Ativism, Portugal
Veronique Hermans, Creative Director, Kitchen Agency, Belgium
Interactive and Mobile Jury Anna Qvennerstedt, Creative Senior Partner, Chairman of the Board,
Forsman & Bodenfors, Sweden â€“ Jury President Aurélie De Villeneuve, Chief Creative Director, 5eme Gauche, France
Dmitry Levteev, Creative Director, IQ Marketing, Russia
Eloise Smith, Executive Creative Director, Lowe Profero, Global
Genevieve Hoey, Creative Director, Wieden + Kennedy Amsterdam, The Netherlands
Mario SÃ¡nchez del Real, Chief Creative Officer, Peanuts & Monkeys, Spain
Michael Katzlberger, Chief Executive Officer, TUNNEL23 Werbeagentur, Austria
Niels Schreyers, Creative Director, Boondoggle, Belgium
Preethi Mariappan, Executive Creative Director, Razorfish, Germany
Snorre Martinsen, Senior Creative, Saatchi & Saatchi, Norway
Theodor Arhio, Creative Director, TBWA Helsinki, Finland
Media Jury Mark Holden, Worldwide Planning & Strategy Director, PHD, UK/Global
â€“ Jury President Alvaro NÃºÃ±ez, Special Actions & Entertainment Managing Director, GroupM, Spain
Anne-Sophie Cruque, Chief Executive Officer, Starcom MediaVest Group, France
Arthur Herpel, Strategy & UM Studios Partner, UM, The Netherlands
Banu Tekin Isiltan, Managing Director, MEC, Turkey
Hanne Katrine Thomassen, Client Services Director, IUM, Norway
Katja Brandt, Chief Executive Officer, Vizeum, Germany
Mia Forsgren, Chief Executive Officer, 3Kronor, Sweden
Mia Puetz, Managing Director, OMD, Switzerland
Nermin Hairedin, Chief Executive Officer, Dentsu Aegis Network, Finland
Veronique Symons, Trading Director, Havas Media, Belgium
Vered Mevorach, VP, ZenithOptimedia, Israel
Design Jury Bruno Stucchi, Owner/Strategic & Design Director, DinamoMilano,
Italy â€“ Jury President Aurelia Jacques, Creative Director, BETC Design, France
Cheyney Robinson, Creative Director, SapientNitro, UK
Gregor Ade, Managing Partner, Peter Schmidt Group, Germany
Karin af Malmborg, Design Director, Identity Works, Sweden
Marc Thomasset, Creative Director, TM, Belgium
Marcus Hartmann, Creative Director, Lowe GGK, Austria
PiÃ«tke Visser, Creative Director, Kuudes Kerros, Finland
Robert Nakata, Founder/Design Director, 72andSunny, The Netherlands
Rui Melo, Creative Director, Ogilvy Design, Portugal
PR Jury Kelly Walsh, Chief Strategy Officer, MSL Group, UK â€“ Jury President
Benoit Viala, Managing Director, Havas WW Paris, France
Eloisa Alonso, Chief Executive Officer, Hill+Knowlton Strategies, Spain
Jan Dirk Kemming, Chief Creative Officer, Weber Shandwick, Germany
Lea Schindler, Senior Consultant, YJOO Communications, Switzerland
Lorenza Bassetti, Founder & CEO, Ad Mirabilia, Italy
Marta Karlqvist, President Nordics, Cohn & Wolfe, Sweden
Pia Jannes, Chief Executive Officer, Akvamariini Porter Novelli, Finland
Peter Otten, Partner/Managing Director, Ketchum, Belgium
Crenguta Rosu, Managing Partner, DC communication, Romania
Craft Jury Laura Gregory, Founder/CEO, Great Guns, UK â€“ Jury President Hanna Mutanen, Executive Producer, Grillifilms, Finland
James Hagger, CEO/Executive Producer, TROUBLEMAKERS.tv, France
Linda Callenholt, Director, Hobby Film, Sweden
Luca Fanfani, Executive Producer, Mercurio Cinematografica, Italy
Niels Kau, Executive Producer, Nobody CPH, Denmark
Phil Linturn, Chief Executive Officer, Glassworks, The Netherlands
Viviane Blumenschein, Director, Freelance, Germany
Innovation Jury Ami Dror, Managing Partner of Zaitoun Ventures, Dror 3, Israel â€“ Jury President Frances Ralston-Good, Chief Innovation Officer, PHD Media, UK
Frank Wolfram, Chief Technology Officer, EMEA, Geometry Global, Germany
Jaana PylvÃ¤nen, Startup Advisor & Project Manager, EnterpriseHelsinki, Finland
Nik Nieuwenhuijs, Creative Technologist/Founder, Code d'Azur, The Netherlands
Sune Kaae, Senior Technology Directory, R/GA, Sweden
Branded Content & Entertainment Jury Chantal Rickards, Head of Programming & Branded Content, MEC, UK
â€“ Jury President Roslyn Shaw, Managing Director, Alpha Grid, UK
Izabela Kurczewska, Head of Entertainment, Havas Sports & Entertainment, Poland
Joeri van den Broek, Creative Partner/Founder, Michael is Dead, Belgium
Kari Eilola, Creative Director, Bob the Robot, Finland
Maria Boix Grau, Chief Creative Officer, La Ballena de Hojalata, Spain
Marita Kuntonen, Creative, Jung Relations, Sweden
Martin Drust, Chief Digital Officer, thjnk, Germany
Richard van der Wilk, Chief Strategy & Innovation Officer, Starcom MediaVest Group, The Netherlands
Scott Holmes, Creative Director, UM Studios, Europe
Integrated Jury Rob Reilly, Global Creative Chairman, McCann Worldgroup, Global
â€“ Jury President Rémi Babinet, Global Chairman & Creative Director, BETC, France
Anna Qvennerstedt, Creative Senior Partner, Chairman of the Board, Forsman & Bodenfors, Sweden
Mark Holden, Worldwide Planning & Strategy Director, PHD, UK/Global
Bruno Stucchi, Owner/Strategic & Design Director, DinamoMilano, Italy
Kelly Walsh, Chief Strategy Officer, MSL Group, UK
Chantal Rickards, Head of Programming & Branded Content, MEC, UK
Martin Drust, Chief Digital Officer, thjnk, Germany
Kari Eilola, Creative Director, Bob the Robot, Finland
Janne Brenda Lyso, Partner/Executive Creative Director, T/A POL, Norway
Eurobest takes place from 1-3 December in Helsinki, Finland. Entries are currently being accepted into 16 categories and further details of categories
and rules can be found online at www.eurobest.com.
The winners of the 2014 awards will be announced at the Awards Ceremony which will bring a three day Festival of outstanding content and learning to a close. Details of how to attend can also be found on the website.
Eurobest, the European Festival of Creativity, has announced the 10 jury presidents who will meet in Helsinki this December to award the greatest creative communications in Europe.
“This year’s jury presidents are a dynamic mix of hugely talented individuals. They will set precedents in creative communications across the region and we’re delighted to have them working with us as we embark on a journey of discovery to find new talent, breakthrough ideas and ground-breaking creativity,” says Philip Thomas, CEO, Lions Festivals.
Commenting on what they hope to discover at Eurobest this year, the jury presidents have been announced as follows:
Rob Reilly, Global Creative Chairman, McCann Worldgroup, Global
“Being from the States, you tend to focus mostly on what is going on in your own backyard. I am excited to see all the nuances of culture and creativity from each country in the region.”
Film, Print and Print & Poster Craft Jury President | Integrated Jury President
Anna Qvennerstedt, Creative Senior Partner, Chairman of the Board, Forsman & Bodenfors, Sweden
”I hope to have some preconceptions altered, some opinions changed, make some new friends and have some really good laughs.”
Digital and Mobile Jury President
Ami Dror, Managing Partner, Zaitoun Ventures, Israel
“To me Eurobest seems to be about taking an exciting journey of discovery. As president, I can’t wait to discover Europe’s latest innovations, start-ups, rising stars and ground-breaking technologies.”
Innovation Jury President
Ami Hasan, Chairman, hasan & partners, Finland
“I hope a lot of the work will be funny. December is dark and already now two out of three best selling prescription drugs in Finland are antidepressants."
Direct and Promo & Activation Jury President
Bruno Stucchi, Owner/Strategic and Design Director, Dinamomilano, Italy
“I hope to see excellent work with a strong ethic component too. Design that impacts positively on the life of people, not just ‘nice’ ideas.”
Design Jury President
Chantal Rickards, Head of Programming & Branded Content, MEC, EMEA
“Helsinki’s Eurobest will allow me to help assess the best of European storytelling through content and that can’t have come at a better time. We’ve loved The Killing, The Bridge, The Girl with the Dragon Tattoo and Borgen in recent years and I am expecting this invigorated interest in Nordic scriptwriting to come through loud and clear in this year’s Branded Content category.”
Branded Content & Entertainment Jury President
Kelly Walsh, Chief Strategy Officer, MSL Group
“There has never been a more exciting time to work in Public Relations. As the lines between advertising, PR and digital marketing become increasingly blurred and audience siloes breakdown, I’m looking forward to discovering how the best agencies and brands from across Europe are evolving their approach to communications.”
PR Jury President
Laura Gregory, Founder / CEO, Great Guns, UK
“A monster year has kept me on my toes and hungry for what’s coming next. Eurobest is the perfect place for me to feed this energy and I can’t wait to discover and focus on European creativity.”
Film Craft Jury President
Mark Holden, Worldwide Strategy & Planning Director, PHD, Global
“Award shows are the soup-kitchens for ad-folk in need of inspiration – where we can feed our minds on the thoughts and ideas of others.”
Media Jury President
Remi Babinet, Global Chairman and Creative Director, BETC, France
I’m looking forward to seeing great ideas and excellent craft in the outdoor and radio categories and having great discussions with the best in the business."
Outdoor and Radio Jury President
Eurobest takes place from 1-3 December and will see three exciting days of interactive content themed to invigorate and inspire attendees. The awards, which run alongside the Festival, allow Europe to pitch their creativity against one another, as the stand-out work is decided on and awarded by some of the greatest creative minds in the business. More information on how to enter, or be there as a delegate, can be found online at www.eurobest.com.
Cannes Lions Set To Launch Young Lions PR Competition In Partnership with ICCO
29 August 2014
Cannes Lions International Festival of Creativity will this year launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent.
Supported by The International Communications Consultancy Organisation (ICCO), the Young Lions PR competition will see teams of two people - PR professionals aged 28 years or younger working as Assistant Account Executives, Account Executives, Senior Account Executives or Account Managers for PR agencies and consultancies – who have been through a pre-selection process in their own country, set up the by local Cannes Lions representatives, put their skills to the test and compete at an international level.
Once in Cannes, the competing teams will be set a brief by a charity or non-profit organisation that will act as the ‘client’. The aim of the 24-hour competition is to show how PR is effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. The competition will allow some elements of creative to be produced by the contestants that can be used when they present their strategy to a selected jury.
Gold, Silver and Bronze medals will be presented to the winners with the Gold winners being honoured during the Creative Effectiveness, Promo & Activation, PR and Direct Lions Awards on Monday 16 June.
Steve Latham, Cannes Lions’ Director of Talent and Training, comments, “As we continue to strengthen and amplify Cannes Lions’ efforts to provide rising stars with unique learning opportunities, the Young Lions PR competition will complement our existing contest offerings and give budding PR professionals a unique experience and a global platform that will help their career prospects. We are delighted to count on the support of the ICCO for this competition.”
David Gallagher, President of ICCO says, “ICCO is focused on the future of the global PR industry and we see the Cannes Lions festival as a one-of-a-kind world stage to showcase the enormous potential and creativity of our young talent. We are delighted to help debut the Young PR Lions competition and eager to show our stuff among the best and brightest in Cannes this summer.”
The ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. www.iccopr.com
The Cannes Lions International Festival of Creativity will take place 15-21 June 2014, in Cannes, France. A comprehensive learning programme designed to accelerate essential training across all career levels and disciplines is available during the event as well as Young Lions Competitions for Print, Media, Cyber, Film, Design and Marketers. For further information or to register to attend, please visit
Cannes Lions Announces Final 2014 Winners as 2014 Festival Draws to a Close
21 June 2014
The Cannes Lions International Festival of Creativity, the world’s leading celebration of creativity in communications, has announced the final winners that will take home trophies from the 2014 awards.
Of the 2838 entries in the Film category, the jury, led by Amir Kassaei, Chief Creative Officer, DDB Worldwide, shortlisted 280 entries of which 13 were awarded Gold, 29 Silver and 61 Bronze Lions. The jury awarded two Film Grands Prix. In the TV/Cinema category, Adam&EveDDB London, UK, took the Grand Prix for the Harvey Nichols ad ‘Sorry I Spent it on Myself’, while in the Internet Film or Other Screens category Forsman & Bodenfors Gothenburg, Sweden, were awarded the Grand Prix for their campaign ‘The Epic Split’ for Volvo Trucks.
In the Film Craft category, 2073 entries were received. Brian Carmody, CEO, Chief Creative Officer, Smuggler, presided over the Film Craft jury who shortlisted 135 entries and awarded 16 Gold, 22 Silver and 28 Bronze Lions. No Grand Prix was awarded in this category.
During the ceremony, the Branded Content & Entertainment Grand Prix winners were presented with their trophies by jury president Doug Scott, President, Founder, OgilvyEntertainment. 1178 entries from 62 countries were received into this category of which 91 were shortlisted and 11 gold, 20 silver and 35 bronze Lions were awarded. No Grand Prix was awarded in this category.
In the Innovation Lions category, which saw shortlisted entrants presenting their work to the jury which was presided over by Tom Bedecarré, Chairman, AKQA, President WPP Ventures, 206 entries were received and 30 shortlisted. Winning Russia’s first Grand Prix, the Innovation Grand Prix went to Megafon Moscow / Axis Moscow / Asif Khan Ltd London, Russia, for their Megafaces Pavilion at the Sochi 2014 Winter Olympic Games. Elsewhere, 3 Innovations Lions trophies were also given.
In the Titanium and Integrated category, the jury voted on 378 entries to reach a shortlist of 16 for Titanium and 20 for Integrated, of which 1 gold, 2 silver and 5 bronze Integrated Lions were awarded and 3 Titanium Lions given. The highly sought after Titanium Grand Prix, awarded for truly ground-breaking work, was presented to Dentsu Tokyo for ‘Sound of Honda / Ayrton Senna 1989’ for Honda Motor Co. Adam&EveDDB London, UK, took their second Grand Prix of the night, winning the Integrated Grand Prix for ‘Sorry I Spent it on Myself’ created for Harvey Nichols.
The Titanium and Integrated Jury was also responsible for awarding the Grand Prix for Good. From a list of 32 contenders – made up of gold Lion winners from across all charities & public services categories ineligible to win a Grand Prix in their own awards section - the accolade was presented to Lemz, Amsterdam, The Netherlands, for ‘Sweetie’ created for Terre des Hommes Netherlands. The Titanium and Integrated jury was presided over by Prasoon Joshi, Chairman, CEO, Chief Creative Officer, India/South Asia, McCann Worldgroup.
During the awards, Joe Pytka was honoured and presented with the Lion of St. Mark, presented in recognition of his outstanding contribution to creativity in advertising and communications.
Other awards presented at this evening’s ceremony were:
Agency of the Year was given to Adam&EveDDB, London. Dentsu, Tokyo came second and AlmapBBDO, São Paulo third.
Independent Agency of the Year went to Forsman & Bodenfors, Gothenburg. Second place went to Lemz, Amsterdam and third to Wieden + Kennedy, Portland.
The Palme d’Or, given to the most awarded production company, was presented to MJZ, USA. O Positive Films, USA came second and Outsider, UK third.
The Network of the Year award was presented to Ogilvy & Mather with BBDO taking second place and DDB in third.
The inaugural Regional Network of the Year winners were announced as: APAC –BBDO EMEA – DDB North America – BBDO South America – Ogilvy & Mather
Also awarded was the Holding Company of the Year which went to WPP. Omnicom took second place and Publicis third.
The coveted Creative Marketer of the Year trophy was presented to McDonald’s in honour of their consistency in placing creativity at the heart of its advertising and communications and distinguishing themselves by inspiring innovative marketing of their products. Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer, was present to collect the accolade.
The winners of the Young Lions Film Competition were also announced, with the Bulgarian team, Vladimir Gerasimov and Zhelez Atanasov winning the Gold medal. The Young Marketers Competition saw the dedicated jury award the team from Russia, Marisol Diaz Rozic and Marianela Frick from Pepsico, with the Gold medal.
Cannes Lions has been attended by 12,000 delegates and seen seven days of non-stop content delivered by more than 500 speakers, over 37,400 pieces of work showcased at the Festival, inspirational academies, seven young lions competitions, four awards shows, two galas and unrivalled networking opportunities throughout. Visit the Cannes Lions YouTube page, http://www.youtube.com/user/canneslions, to catch up on the highlights of the week or the official website, www.canneslions.com, to view the winners of the 61st Cannes Lions awards.
Cannes Lions Puts Creative Women in the Spotlight with See It Be It
19 May 2014
The Cannes Lions International Festival of Creativity is launching a new initiative that invites 12 women to Cannes Lions for a unique programme and filmmaking project.
See It Be It is a programme that aims to further women’s careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational programme which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.
Post-Cannes, participants are provided with a toolkit that allows them to pass on their learnings to other women in their networks. The Festival will also work with the group to produce a short documentary about how a more gender-balanced creative industry ensures better work. The film will be produced by Weber Shandwick and will be released in the summer. "We're proud to be part of what is an important moment for our industry and a powerful experience for this impressive group of women. Our hope is that we can begin to help tackle a critically important issue in a personal and inspiring way," says Gail Heimann, President of Weber Shandwick.
Considering more than 80% of purchasing decisions are made by women, marketers are increasingly demanding more female creative talent to work on their brands. Analysis carried out by Cannes Lions has found that 15% of delegates under the age of 28 are female and in creative jobs, compared to just 4% of delegates over the age of 28. This closely matches the 3% statistic of female creative directors worldwide.
Commenting on See It Be It, Lions Festival’s Director of Brand Strategy Senta Slingerland says, "For years we’ve been observing the lack of women at the top of the industry and it's time to take action to redress the balance. We worked closely with our network and with Emma Sexton from SheSays to develop the programme and to identify the next set of female creative heavyweights - they exist, but need an extra push into the spotlight. We want every agency in the world to think about the women they have in their organisations and what they need to do to grow them.”
See It Be It will run from Sunday 15 June to Tuesday 17 June in Cannes, France, home to Cannes Lions. The participants have been chosen from nominations put forward by agency leaders. The women are:
Nivedita Agashe,Copywriter at Taproot Mumbai; Juliana Ardila,Art Director at Leo Burnett Dubai; Biba Cabuquit,Associate Creative Director at DM9JaymeSyfu Manila; Celeste Dalairac, Creative Director at Del Campo Saatchi Buenos Aires; Stefanie DiGianvincenzo, Associate Creative Director at Wunderman London; Jenna Livingston, Copy Director at R/GA NYC; Erica Pressly, Senior Copywriter at Barbarian Group New York; Cheyney Robinson, Creative Director at SapientNitro London; Jem Robinson, Design Director at AllofUs London; Ulrike Schumann, Creative Director at Serviceplan Zürich; Angie Sun, Creative Executive at CAA Marketing Los Angeles;and Melo Xu, Creative Director at JWT Shanghai.
SheSays is also hosting a Forum session on the topic on Sunday 15 June, entitled Why 80% of Your Advertising Budget Is Currently Being Wasted. On Monday 16 June, Getty Images have a session entitled New Visual Language: How Brands Can Use Images to Close the Gender Gap with Lean In’s Editor Jessica Bennett. Lean In’s Founder Sheryl Sandberg is hosting a seminar on Wednesday 18 June.
The Festival is making other conscious steps to help redress the imbalance, an example of which can be found in the jury rooms, which this year sees 30% women in the juries, up 10% on 2013, and four female jury presidents.
Cannes Lions Announces More Winners at Second Night of Awards - Brazil, Peru and Australia Awarded Grands Prix
17 June 2014
Peru has won its first ever Grand Prix. Awarded in the Media category, McCann Lima took the accolade for their work for The Coca-Cola Company, ‘Happy ID’. The jury, led by Matt Seiler, Global CEO, IPG Mediabrands, who viewed 3127 entries in total, went onto shortlist 227 entries and award 13 gold, 24 silver and 54 bronze trophies. The Media Network of the Year, awarded to the media agency network that obtains the highest score for entries in the Media Lions section, was presented to Starcom MediaVest. PHD Worldwide came second and OMD Worldwide third.
In the Mobile category, FCB Brasil, São Paulo, took the top prize. They were awarded the Grand Prix for ‘Protection Ad’, their entry for Nivea. The mobile jury, chaired by Jaime Robinson, Executive Creative Director, Pereira & O’Dell arrived at a shortlist of 116 from an initial 1187 entries. After discussions they chose to give present 11 gold, 18 silver and 24 bronze awards.
In the outdoor category the jury, presided by Jose Miguel Sokoloff, President, Lowe Global Creative Council and CCO Lowe SSP3 Colombia, looked at 5660 campaigns and shortlisted 501. Whybin\TBWA Group Melbourne took home the Grand Prix for ‘ANZ GayTMs’ created for ANZ. Elsewhere in the category 18 gold, 40 silver and 70 bronze trophies were also awarded.
Richard Plepler, Chairman & Chief Executive Officer of HBO, was present to accept this year’s Media Person of the Year Award in recognition of his management of the world’s most successful pay TV service, which has seen him creating highly acclaimed and award-winning shows, including True Blood, Game of Thrones and True Detective, boosting audiences around the world and establishing a widespread and active international fan base.
Today, streams of content have continued across the Festival with delegates enjoying high profile seminars, workshops, tech talks, forums and master classes. Today’s Forum theme was ‘Data, Insight, Strategy & Creativity’ which saw delegates enjoying talks from Exponential, MCCP, Iris Worldwide, Sense Worldwide, Nielsen and Rufus Leonard. The day’s forums were moderated by John Ridpath and Richard Peters of Decoded. Other speakers taking to the main stage included Nikesh Arora, Chief Business Officer at Google; Mark Holden, Worldwide Strategy and Planning Director, PHD Worldwide together with Jason Silva, Futurist, Technophilosopher, Filmmaker and TV Personality; Singer Imogen Heap; Yahoo CEO Marissa Mayer; “Downton Abbey” Executive Producer Rebecca Eaton; and Founder & CEO of SBTV Jamal Edwards.
Interviews with a host of high profile speakers can be found on the Cannes Lions YouTube Channel, as well as highlights from each day of the Festival.
From tomorrow all of the winners announced so far will be available to view online at www.canneslions.com. Cannes Lions is currently taking place in Cannes, France and is being attended by over 12,000 people from the creative communications industry.
Cannes Lions Opens With Outstanding Content Programme
16 June 2014
The International Festival of Creativity, Cannes Lions, opened its doors on Sunday for seven days of inspiring content and awards in seventeen categories which will set the bar for creative communications across the world. The first of four awards ceremonies has taken place tonight, announcing this year’s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories.
In the Creative Effectiveness category, which originally saw 80 entries and 12 shortlisted, the jury awarded 1 Grand Prix and 6 Creative Effectiveness Lions. McCann Melbourne took the Grand Prix for ‘Guilt Trips’ created for V/Line.
The Promo & Activation category which received 3241 entries, saw the jury shortlist 300 entries and go on to award 94 pieces of work. adam&eveDDB were presented with the Grand Prix on stage for their entry for Harvey Nichols, ‘Sorry I Spent it on Myself’. In total 20 gold, 29 silver and 44 bronze trophies were given across the category.
The UK also took home a Grand Prix in the Direct Category. It was presented to OgilvyOne London for their entry for British Airways, ‘Magic of Flying’. 2677 entries were made into the category this year – 256 of these were shortlisted and from these 18 gold, 17 silver and 39 bronze trophies were given.
In the PR category the USA took their first Grand Prix of the week. The Creative Artists Agency, Los Angeles and Edelman New York jointly collected the trophy for their campaign for Chipotle Mexican Grill, ‘The Scarecrow’. With a dramatic 43% increase in entries compared to 2013 and 37% of entries entered by a PR agency, 1850 were this year received into PR from which 181 were shortlisted and from this 13 received gold trophies, 24 were awarded silver and 33 took bronze.
Today’s seminars were delivered by a variety of world-class speakers, from Hollywood A-listers to leaders in the social media realm, producers and industry legends; the programme so far is proving to be invaluable and enriching for delegates. Actress Sarah Jessica Parker shared a stage with Cosmopolitan’s Editor-in-Chief Joanna Coles. Together they discussed the issues women face in balancing work, love, relationships, sex, children, money and power. Chuck Porter, Chairman of Crispin Porter + Bogusky and Chief Strategist at MDC Partners, used his session to do a creative reality check and give a brief message on behalf of the seven billion people who aren’t at Cannes Lions. Futurebrand’s Christopher Nurko brought pilot’s André Borschberg and Bertrand Piccard to the stage to discuss Solar Impulse; the first ever solar-powered plane capable of flying day and night with unlimited endurance.
Elsewhere at the Festival, a host of Young Lions Competitions and Academies are now well underway offering career enhancing opportunities for both those who are just starting out in their careers to unrivalled training for those at a senior level. Cannes Lions provides the greatest backdrop for these opportunities – offering all the benefits of the Festival as well as access to the greatest people in the industry and learning and mentorship from some of the sharpest minds in the business, who act as deans and tutors to the learning programmes.
Cannes Lions is currently taking place from 15-21 June in Cannes, France. 12,000 delegates are in attendance across the week and will see content from over 500 speakers and take inspiration and learning from more than 37,000 pieces of work. Anyone wishing to keep up with the Festival’s activities can follow the Cannes Lions through Facebook, Twitter or at www.canneslions.com. All of the winning work will be available to view on the website from tomorrow.
Cannes Lions Honours Legendary Commercial Director Joe Pytka with the Lion of St. Mark
13 May 2014
The organisers of the 61st Cannes Lions International Festival of Creativity, are proud to announce that the prestigious Lion of St. Mark award will this year be presented to director Joe Pytka in honour and celebration of his long and outstanding contribution to creativity in the advertising and communications industry.
“Director of some of the best and most well-known TV commercials, Joe Pytka’s prolific and accomplished work has had an enormous influence on TV advertising,” says Terry Savage, Chairman of Lions Festivals. “Producing numerous award winning ads for many global brands, his creations have inspired and awed peers and audiences alike. It is with great honour and respect that we present Joe with the Lion of St. Mark for his outstanding contribution to the industry.”
Joe Pytka, Director of PYTKA, began his career working evenings at WRS Motion Pictures before running a post production department for MGM Telestudios, after which he created a number of documentaries and dramatic films for WQED. His first production company with partner Rift Fournier specialised in creating independent documentaries and occasional commercials. Disenchanted with the lack of formality of the pure documentary form, Pykta’s attention turned more to commercials. At the same time he experimented with early music video format in his documentary ‘Maggie’s Farm’ and ‘High Flying Bird’ a short film with Steve McQueen.
Pytka’s commercial career began to flourish leading him to work with legendary McCabe and Riney to produce award winning work, and after breaking with Fournier, form an association with Rick Levine before going out on his own.
His work with Riney included commercials for Blitz Weinhard Brewery, Gallo Winery’s Bartles and Jaymes Wine Coolers and Perrier. At this time Pytka began working with Phil Dusenberry, producing award winning ads for Pepsi, General Electric, DuPont and FedEx. His work with Wieden + Kennedy for Nike has been called ground-breaking and he’s been called 'a genius' for his IBM work with Steve Hayden. Pytka, the man behind many famous Super Bowl ads, has also become known for his work with celebrities including Madonna, Michael Jordan, Tom Hanks, Tiger Woods, Marlon Brando and President Obama to name a few. He’s also made two films and created videos for The Beatles, John Lennon and Michael Jackson.
As well as multiple Lions, Pytka has been awarded with two Cannes Lions Film Grand Prix – ‘Archaeology’ for Pepsi-Cola Company in 1985 and ‘Bill Heater’ for John Hancock Financial Services in 1986; seven Palme d’Or awards – 1979, 1986, 1987, 1988, 1993, 1994, 1995; and two Cannes 50th anniversary honorary Lions for best directing and best production.
Commenting on the award, Joe Pytka, Director of PYTKA says, “Cannes Lions has always been the benchmark by which great work is measured and has been the centre of my professional life. Vive Cannes Lions!”
Joe Pytka will be presented with the Lion of St. Mark in Cannes, France, on Saturday 21 June. Previous recipients of the accolade are Lee Clow (2013), Dan Wieden (2012) and Sir John Hegarty (2011). The Lion of St. Mark trophy is based upon the original Lions awarded at the Festival which were modelled on the lion statue in St. Mark's Square in Venice, location of the first Festival in 1954 and alternating host city with Cannes before Cannes became the Festival’s permanent home in 1984.
To register to attend the 61st Cannes Lions International Festival of Creativity, the world's largest and most prestigious global annual awards celebrating creative excellence in advertising and communications, please visit www.canneslions.com
Musician and activist Bono to receive inaugural Cannes Lionheart Award for AIDS organisation (RED)
5 June 2014
The U2 rock star will also join Jonathan Ive, Apple’s SVP of Design for a conversation about (RED)’s impact and success
The organisers of the 61st Cannes Lions International Festival of Creativity are proud to honour Bono, the activist lead singer of Irish rock band U2, with the first ever Cannes LionHeart Award, for pioneering (RED), a creative fusion of branding, activism and philanthropy that has generated more than $250 million for the fight against AIDS in Africa.
The Cannes LionHeart recognises the person or organisation that, through innovative use of commercial brand power, has made a significant and positive difference to people or the planet.
Bono co-founded (RED) with Bobby Shriver in 2006 to engage businesses and consumers to raise money and awareness in the fight against AIDS. (RED) partners with the world’s most iconic brands, which contribute up to 50% of profits from (RED) branded goods and services to the Global Fund to Fight AIDS TB and Malaria for HIV/AIDS prevention and treatment services. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, FEED, Sir Richard's Condom Company, Shazam, Square, Girl Skateboards, Nanda Home, Bottletop, Fatboy USA and Bed Bath & Beyond.
To date, (RED) has generated more than $250 million for the Global Fund to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100% of that money goes to work on the ground – no overhead is taken. The Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counselling, HIV testing and care services.
(RED) is a division of The ONE Campaign, a global advocacy organization which campaigns for government leaders to support programs and policies that save lives and improve futures in the poorest parts of the world. Also cofounded by Bono, ONE is nonpartisan and has more than 4 million members around the world. Together, ONE and (RED) are stronger than the sum of their parts. By increasing awareness of the Global Fund and the AIDS emergency, (RED) also helps ONE and other advocates ensure continued government support for The Global Fund.
“Bono has used his celebrity status to successfully establish a global brand, through which he has built unique relationships with other such brands, to raise awareness and funds for the fight against AIDS and achieve greater good for humankind,” says Terry Savage, Chairman of Lions Festivals. “We are delighted and privileged that Bono will share his inspirational story with our Cannes Lions delegates and we look forward to presenting him with the first Cannes LionHeart in recognition of his achievements.”
Bono will be presented with the inaugural Cannes LionHeart, an honorary award presented in exceptional instances, on Saturday evening, 21 June, during the final awards ceremony of the festival week.
A Conversation with Bono and Jonathan Ive, moderated by Shane Smith
In an exclusive seminar for Cannes Lions delegates, Bono will join Jonathan Ive, Apple Inc’s Senior Vice President of Design, in a discussion moderated by Shane Smith, CEO and Founder of VICE Media, and introduced by Anne Finucane, Global Strategy and Marketing Officer of (RED) partner, Bank of America. Bono and Jonathan Ive will discuss the success of (RED) and it’s unique collaboration with global partners – including Apple, (RED)’s largest corporate contributor to the AIDS fight – and the record-breaking (RED) Design Auction curated by Jonathan Ive and Marc Newson. The auction resulted in $44 million for the Global Fund on World AIDS Day last year. This exceptional session will be held at 15:15 hrs, Saturday, 21 June.
Over 37,400 Entries from 97 Countries across 17 Categories
4 June 2014
Cannes Lions entries have reached an all-time high with a total of 37,427 entries submitted from a record 97 countries across 17 awards categories – Branded Content & Entertainment (1,179 entries), Creative Effectiveness (80), Cyber (3,660), Design (2,624) Direct (2,676), Film (2,838), Film Craft (2,073), Innovation (206), Media (3,127), Mobile (1,187), Outdoor (5,660), PR (1,850), Press (5,007), Product Design (194), Promo & Activation (3,241), Radio (1,448) and Titanium & Integrated Lions (378).
The top ten entrant countries are USA (6,213), Brazil (3,321), United Kingdom (2,757), Germany (2,376), France (1,838), Australia (1,543), Japan (1,146), Canada (995), India (976) and China (952). Countries that have entered for the very first time are Albania, Ghana and San Marino.
The work will be judged by 17 international juries made up of 327 top-level industry peers from 44 countries who will vote, deliberate and finally award the coveted Lions to the entries worthy of the honour which will go on to inspire and shape the industry in the future.
“Overall entries are up close to 5% on last year, and we’re delighted with the response to the inaugural Product Design Lions category as we bring into the Cannes Lions mix a whole new sector,” observes Philip Thomas, CEO of Lions Festivals.
“Some interesting analysis from these entries figures include: the astonishing leap in Cyber Lions, now the third largest category at the festival (+39%) which we attribute to the restructure of the category to bring it in line with current digital trends to embrace Social, Branded Technology and Branded Games. PR Lions has also increased dramatically (+43%) as the category is embraced by agencies around the world as the definitive and much acclaimed honour for the PR industry. Other awards categories that have equally seen a significant growth are Branded Content & Entertainment now in its third year (+22%), Design (+11%), Mobile (+12%) and Promo & Activation (+9%).
Interestingly entries into some of the traditional categories have dropped as the industry yet again changes shape; Film (-9%), Press (-12%) and Radio (-7%). And for the first time ever, Outdoor entries have overtaken the number of Press submissions.
The changing shape of the entries into Cannes Lions show how quickly our industry is evolving, and the winners revealed at the Festival will once again shine the spotlight on those who are leading the way.”
Cannes Lions takes place 15-21 June 2014 in Cannes, France. To register to attend, please visit www.canneslions.com
A record 41 agencies will appear on The Forum stage, from big names such as JWT, Mother and Goodby, Silverstein & Partners to independent shops like 123W, The Monkeys and Forsman & Bodenfors. Running from Sunday 15 June to Friday 20 June, The Forum content programme will each day explore a different topic relevant to the creative industries. Presented and discussed by a mixture of well-known industry figures, new names on the creative scene, and the occasional surprise special guest, the carefully curated Forum programme will inform opinion, broaden horizons and encourage debate:
Creative Talent (Sunday 15 June): Where to find true talent? How to keep it? What are the structures that allow creativity to flourish? Moderated by talent organisation Sasha The Mensch, Cummins Ross, SheSays and HyperIsland are a few of the sessions that will answer these questions.
Creativity in a Multi-screen World (Monday 16 June): Essential for anyone attempting to tell stories or deliver creative work to an audience in the digital space, speakers from a broad range of creative, media and production disciplines such as Getty, Sony Mobile and Mother will be moderated by National Geographic.
Data, Insight, Strategy & Creativity (Tuesday 17 June): Presented by Nielsen, Exponential and StinkDigital amongst others, this forum moderated by Decoded examines the myths and realities of whether Data can really create an Idea.
Independent Agency Day (Wednesday 18 June): Featuring Lion-winning agencies and new shops that are attracting attention, this forum will be a global tour of independent spirit and creativity. Moderated by Mondelez, sessions include the likes of Forsman & Bodenfors, Jung von Matt and Party.
Art Meets Advertising Remixed (Thursday 19 June): Two powerful creative worlds come together in this day which explores the relationships between art and advertising. Talenthouse, Nova, SuperHeroes and exciting names from the artistic world such as Ben & Julia and Charlie Patterson are amongst those presenting, moderated by Central St Martins and Nova Awards (Central St Martins graduate awards backed by Lowe+Partners to foster creativity).
Music Day (Friday 20 June): Looking at the different processes at work in music discovery, artist success and commercial potential, there will be contributions from artists, managers and agencies. Moderated by W Communications, Grammy award-winning star Ne-Yo, The Martin Agency, Sony Music and Vision Artist Network will be amongst those taking to the stage.
The Cannes Lions Workshops deliver diverse one-hour practical and interactive learning sessions in a relaxed environment – an ideal way for delegates to broaden knowledge, experiment with new career paths or refresh existing skills. Delivered by leaders in their field, a broad spectrum of subject matters are available to choose from including hostage negotiators teaching the latest and most effective negotiating techniques - essential for a successful client-agency relationship; and Cirkus will showcase the production processes, man hours and budget required for the creation of a high-end, 3D-animated spot.
The Workshop programme runs from Sunday 15 June to Friday 20 June. A total of 16 hour-long sessions will each take place twice, allowing delegate more flexibility in planning their day.
Master Classes, primarily aimed at Young Lions and students, the Master Class programme is a chance to get up close and personal with some of the industry’s biggest who will share their advice and experiences on how to get ahead in brand communications, and discuss the latest trends shaping the industry. Amongst those presenting these one-hour very personal sessions will be Keith Reinhard, chairman emeritus of DDB Worldwide; Peggy Conlon, President and CEO of the Ad Council; Richard Edelman, president & CEO of Edelman; Mark Tutssel, Global Chief Creative Officer of Leo Burnett; Ben Silberman, CEO and co-founder of Pinterest; and Kathryn Parsons, Co-CEO of Decoded.
“The Cannes Lions Forum, Workshops and Master Classes provide a wide range of focused, personal and hands-on learning platforms that will not only inspire and reinvigorate but will also hone skills and provide practical advice to further careers. With art, music, production, technology, talent, data and strategy just some of the topics being addressed, delegates will have numerous opportunities to be immersed in creativity at all levels,” says Terry Savage, Chairman of Lions Festivals.
Additional streams of content at this year’s Cannes Lions festival include seminars, TechTalks, Brazil Day and Innovation Day. Over seven days there will be more than 500 speakers taking part in more than 250 sessions.
Cannes Lions takes place from 15-21 June in Cannes, France. Further details on the content programme, including the full interactive week planner, A-Z of speakers and information on how to register to attend, can be found online at www.canneslions.com. The free Cannes Lions app is now available to download on iOS and Android.
Cannes Lions Exhibitions Go Digital - Microsoft Named Technology Innovation Partner
27 May 2014
Throughout the week, as the 17 juries vote on thousands of pieces of creative work, exhibitions of the shortlisted and winning work will go on display inside the Palais des Festivals for delegates to view. For the first time, running alongside the exhibition boards and product showcases, the Direct, Promo & Activation, Media, PR, Design, Product Design and Mobile Lions categories will be displayed on Microsoft devices (Surface tablets and Windows Phones) running Microsoft Windows 8.1, allowing for a truly interactive experience.
“At Microsoft, our aim is to create services and devices that help people be in moments that matter - and for the creative communications industry, no moment matters more than the Cannes Lions Awards, so it is a natural fit,” said Frank Holland, corporate vice president of Microsoft’s Advertising & Online division. “Technology is changing our industry, from delivering consumer insights that inform effective creative advertising, to supporting seamless multimedia campaigns at scale. As a global leader in digital advertising technology, we feel there is no better event for us to showcase what we can do than the Cannes Lions Awards.”
Philip Thomas, CEO of Cannes Lions, comments, “We are delighted to welcome Microsoft back to Cannes Lions once again in 2014, this time in their new capacity as the Technology Innovation Partner for the festival. Enhancing the exhibitions with digital displays will create a truly interactive experience whilst showcasing some of the greatest creative work in the world.”
Cannes Lions takes place from 15-21 June in Cannes, France. Anyone wishing to register as a delegate or find out more about the awards and content programme should visit www.canneslions.com.